Computaris
project designed for Storience
Project designed for Storience
When you compete on the global scene with top technology and telecommunication companies, you need a clear value proposition and a brand that is relevant to both your customers and your own people. This is where Computaris (www.computaris.com), a specialist software provider for the telecom industry, stood in 2015 when they approached us with a task to refresh their 20-year old corporate brand.
Computaris has been providing custom system integration, software development and technical consultancy for software vendors and communication service providers since 1992. The company has grown in both size and quality since then, and it is now present in 7 countries, on three continents. Despite its business and professional evolution, Computaris’ corporate brand and image had remained stuck in the past.
The brand analysis we conducted across all the time zones the company covered revealed what Computaris is about: a rare combination of technical prowess and telecom expertise, completed by a more flexible approach than their larger competitors were willing (or able) to provide. The brand promise we extracted from all the gathered insights focused on what clients loved most about the company: Software Extraordinaire.
There is no limit to quality when it comes to software development at Computaris, and this is what the infinite symbol in their new logo stands for. The Computaris infinite is a particular one though, as it has a rounded half and a square one. It thus suggests turning ideas into software, mixing flexibility and preciseness, and bringing in-depth software and industry knowledge into a single, valuable package.
The new employer brand promise was based on another insight: Computaris employees mostly value the opportunity to work on the most demanding and complex projects a developer can find, next to some of the best engineers in the field. Hence, the employer brand slogan now goes: ”Telecom is like New York. If you can make it here, you can make it anywhere.”
The visual style further points to the high technological skills of the team. Lines of code are behind almost any great business achievement nowadays, so we just made this effort visible by moving them over and next to selected images. The responsive website, an exhibition booth design, corporate presentation and templates as well as the corporate stationery now speak the same visual language.